To succeed in the future, managers must develop the resources and capabilities
needed to gain and sustain advantage in competitive markets. The way in
which organizations attempt to develop such competitive advantage
constitutes the essence of their strategy.Indicative content
- Introduction to strategic management: What is strategy; strategic analysis; classical and emergent schools; strategic thinking; levels of strategy.
- Strategy context. Competitive advantage of a firm: Defining the business environment. Industry analysis: turbulence and dynamics. Porter’s five forces; new dynamics in the 21st century.
- Business level strategy: Sources of competitive advantage: Competitive stance, business level strategy, corporate level strategy; generic strategies; hybrid strategy; value chains.
- Beyond competition: The nature of competition; co-operation; co-opetition; strategic alliances and joint ventures; mergers and acquisitions.
- Strategy in the public sector: Public-private partnership as a strategic tool of public sector management