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OVERVIEW
Take the next step with an online Master in Communication and Future Marketing
The online Master in Communication & Future Marketing teaches students successful methods of launching and implementing a combined, multi-channel marketing and communication campaign on the global stage.
By studying for a MA in Communication and Future Marketing students develop expertise in global marketing, communication, emerging technologies, and personal and business branding. GBSB Global provides courses on empirical marketing, digital marketing and intercontinental negotiations.
The students of the online Master in Communication and Future Marketing will be prepared to take a step forward into the communication and global marketing world. Studying at GBSB Global Business School and gaining a MA in Communication and Future Marketing shows that students have gained knowledge on how to be analytical, and to collaborate and evolve with a vast-changing professional business environment that mainly focuses on trends in the digital world and the technology consumers use.
By studying for a MA in Communication and Future Marketing students develop expertise in global marketing, communication, emerging technologies, and personal and business branding. GBSB Global provides courses on empirical marketing, digital marketing and intercontinental negotiations.
The students of the online Master in Communication and Future Marketing will be prepared to take a step forward into the communication and global marketing world. Studying at GBSB Global Business School and gaining a MA in Communication and Future Marketing shows that students have gained knowledge on how to be analytical, and to collaborate and evolve with a vast-changing professional business environment that mainly focuses on trends in the digital world and the technology consumers use.
Duration9 months
LanguageEnglish
LocationOnline
Tuition fee€7,750 per year
START DATESOctober | January | April | July
NUMBER OF CREDITS180 ECTS
FormatFlexible 24/7 studies
AccreditationAccredited by the Accreditation Council for Business Schools and Programs (ACBSP), the European Council of Business Education, and Microsoft as a leader in Digital Education
STUDY CONTENTS
Online course overview
The online Master in Communication & Future Marketing shows you how to become aware of latest modern communication and marketing techniques and concepts, preparing you for a future in the exhilarating and ever-expanding marketing world. GBSB Global supports its online Master in Communication and Future Marketing students preparing to take their future career to a new level by providing students with online webinars, online guest speakers sessions and one-to-one career coaching.
Program Structure
Future Marketing
Marketing of Innovations
- Digital Marketing
- Experiential Brand Marketing
Marketing of Innovations
Communication Planning & Advertising
Social Media & Public Relations
Social Media & Public Relations
Agile Fundamentals: Scrum, Kanban, Lean and XP
Strategic Marketing Simulation Business Game
(A practical course in which the students practice the skills by participating in the online simulation game)
Strategic Marketing Simulation Business Game
(A practical course in which the students practice the skills by participating in the online simulation game)
Project Development & Finance
Transversal Competencies of Global Leaders
- Financial Strategies for Business Development
- Entrepreneurial Project Management
Transversal Competencies of Global Leaders
- Communication, Time Management & Leadership
- Ethics & Responsibility
A practical group project in which the students perform an organizational analysis or audit, a case study or original research on a specific topic of interest.
contacts
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