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OVERVIEW
Become a business professional with BBA!
Our Westcliff Business Degree, Bachelor of Business Administration (BBA) program, whether taught via the online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.
Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.
Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.
Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.
Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.
Duration4 years
LanguageEnglish
LocationOnline
Tuition fee$440 per credit hour *scholarships available
START DATESAnytime
NUMBER OF CREDITS120 credit hours
FormatFlexible 24/7 studies
AccreditationRegionally accredited by the WASC Senior College and University Commission (WSCUC) and globally accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
STUDY CONTENTS
Online Course Overview
The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.
The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).
Program Information
Bachelor of Business Administration Program Requirements – 120 Credit Hours Total
Core Course Requirement – 60 Credit Hours Total
Core Course Requirement – 60 Credit Hours Total
- BUS 300 Foundations of Business 3 credit hours
- ACC 300 Principles of Accounting 3 credit hours
- ECO 300 Principles of Microeconomics 3 credit hours
- ENG 315 Business Communication 3 credit hours
- ECO 301 Principles of Macroeconomics 3 credit hours
- ORG 300 Introduction to Organizational Behavior 3 credit hours
- DATA 100 Introduction to Data Analytics 3 credit hours
- LDR 300 Introduction to Leadership 3 credit hours
- BUS 306 Introduction to Business Law 3 credit hours
- TECH 310 Management of Information Systems 3 credit hours
- MGT 300 Fundamentals of Decision Making 3 credit hours
- MKT 300 Principles of Marketing 3 credit hours
- FIN 300 Essentials of Corporate Finance 3 credit hours
- LDR 303 Foundations in Operations Management 3 credit hours
- MGT 100 Introduction to Sales Management 3 credit hours
- ENT 300 Essentials of Entrepreneurship 3 credit hours
- MKT 301 The Necessities of International Marketing and Culture 3 credit hours
- RES 300 Introduction to Business Research 3 credit hours
- MKT 302 Principles of Advertising 3 credit hours
- CAP 400 Development of Business Strategy 3 credit hours
- MKT 303 The Psychology of Consumer Behavior 3 credit hours
- LDR 301 Public Relations 3 credit hours
- MKT 304 Principles of Branding 3 credit hours
- MKT 305 Mass Communications and Media 3 credit hours
- MGT 302 Retail Management 3 credit hours
- BUS 304 Business Ethics 3 credit hours
- MGT 303 Online Business 3 credit hours
- Communication 9 credit hours
- Mathematics 3 credit hours
- Humanities 3 credit hours
- Social And Behavioral Sciences 3 credit hours
- Physical & Biological Sciences 3 credit hours
- Open Integrative Studies- 3 credit hours
- Open Integrative Studies Upper Division 3 credit hours
- Integrative Studies Capstone 3 credit hours
AR/VR Mobile Game Development - The Augmented Reality/Virtual Reality (AR/VR) Mobile Game Development concentration is designed to lead students in preparation for a certification in Unity game development. Topics include simple game design concepts and structure, AI and intelligent behavior in Unity, Unity game development fundamentals, and technologies associated with augmented and virtual reality systems.
Cybersecurity - The Cybersecurity Certificate program is designed to advance the professional careers of technologists and computer scientists in the field of computer systems and information technology security. The certificate program is presented in a detailed and innovative approach that examines a variety of computer systems security topics, including cybersecurity essentials and network security; communications security techniques such as cryptography, computer forensics, threats and detection; information security management, and a proactive approach to designing cybersecurity for emerging technologies. Security policies on privacy and legal issues are also presented. Upon completion, graduates can design and implement cybersecurity measures and strategies across several sectors such as healthcare, manufacturing, research and development, education, banking and finance, and international business.
Digital Marketing - This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.
Entrepreneurship - What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, removing barriers and supporting change.
Finance - This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.
Human Resources - The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.
Sports Management - The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.
Web Development - The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.
Cybersecurity - The Cybersecurity Certificate program is designed to advance the professional careers of technologists and computer scientists in the field of computer systems and information technology security. The certificate program is presented in a detailed and innovative approach that examines a variety of computer systems security topics, including cybersecurity essentials and network security; communications security techniques such as cryptography, computer forensics, threats and detection; information security management, and a proactive approach to designing cybersecurity for emerging technologies. Security policies on privacy and legal issues are also presented. Upon completion, graduates can design and implement cybersecurity measures and strategies across several sectors such as healthcare, manufacturing, research and development, education, banking and finance, and international business.
Digital Marketing - This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.
Entrepreneurship - What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, removing barriers and supporting change.
Finance - This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.
Human Resources - The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.
Sports Management - The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.
Web Development - The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.
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